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3 Things American Express Can Teach You About Social Media
American Express understands this perfectly. For years, they’ve been at the leading edge of making digitally savvy moves. And a recent Mashable article has highlighted some specific strategies that...
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How to use Online Strategies to Boost Branded Traffic
Using web metrics and analytics tools, online marketers should record the current status of brand awareness before launching any campaign. This way they will gain valuable insights of the general...
View ArticleFive Priorities for Your Online Advertising
The fact is, you can spend a lot of money on techniques that produce little to nothing in the way of results. Moreover, what works for one business won’t necessarily work for another. If you’re going...
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Quickly: 10,000 Likes or 10 Brand Evangelists?
Did you go with the 10,000 likes? Surely there’s a tangible benefit to having that many people connected to a media channel for your organization. Or perhaps you’re too clever for this thought...
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Research study tests show brand awareness lift in 12 different sectors
Simulated search experiment research from Google and IposMediaCT reminds us that search ads are not only about driving direct response for lead generation, but that they can also develop brand...
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